The short answer
Feasibility, massing, approvals, saleable-area efficiency and design quality — early involvement protects the project economics.
Architects test how much can be built within the regulations, how the massing affects light and privacy, and how efficiently the plan converts into saleable area. Small planning decisions can move revenue more than finishing budgets.
They also carry the project through statutory approvals and coordinate consultants. Bringing an architect in after the feasibility is fixed usually locks in avoidable inefficiency.
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